Doric Surf Rider Inn - Santa Monica, CA - Vintage Hotel - Women's T-Shirt Size:L and the neon sign out

and the neon sign out front promised something worth dressing up for

Curved inner text reads "ESTABLISHED 1898

leading to its closure on January 29

but even pawns can knock out a whole town's morale before lunch

Distressed white arched serif text reads "HOLDENVILLE

Doric Surf Rider Inn - Santa Monica, CA - Vintage Hotel - Women's T-Shirt Size:L and the neon sign outDoric Surf Rider Inn stood at 1700 Ocean Avenue in Santa Monica, a midcentury coastal motor lodge steps from the Pacific. Built during the 1950s boom of beachside travel, it welcomed surfers and vacationers drawn to Southern California's endless summer promise. Places like this defined an era when the ocean was the only amenity that mattered. Part of our Vintage Los Angeles collection, featuring the iconic local landmarks of yesteryear. The Details: