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The Challenge of Communicating Relative Risk For years, tobacco policy has struggled with a central communications problem: the public-health goal is to eliminate combustible cigarette use, but many consumers continue to misunderstand the relative risks of different nicotine products

But "when you really dig into it, it's very exciting stuff

To explore the heterogeneity of these studies, subgroup analyses were undertaken

Can you say relief

Before Hon Lik invented the e-cigarette, a device now shaking up the Big Tobacco industry, he was a pharmacist in China struggling to quit a two-to-three pack a day smoking habit