Hardy Jonathan (University Of East London Uk) - Branded Content The Fateful Merging Of Media And Marketing - Paperback Electro The application of new technology
Hardy Jonathan (University Of East London Uk) - Branded Content The Fateful Merging Of Media And Marketing - Paperback Electro The application of new technologyBinding: Paperback Description: This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands including brands own media native advertising and the integration of branded content across film television journalism and publishing online mobile and social media. This ambitious historical empirical and theoretical study examines industry practices
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