Paul Mitchell Platinum Blonde Violet Shampoo Beauty Hold Factor: 4

Hold Factor: 4

Plus they won’t be ruined by bleach or tint…now that’s Salon Smart

12% - to achieve varying degrees of lift or for widespread application areas and amplify the brilliant colour results of Koleston Perfect

A little bottle of sunshine - Crazy Color Canary Yellow is a true delight

Tailor-made paste shades

Paul Mitchell Platinum Blonde Violet Shampoo Beauty Hold Factor: 4Maintain bright, vibrant hair with Paul Mitchell Platinum Blonde Violet Shampoo, the professional purple shampoo that neutralises unwanted brassy tones in light to medium blonde, silver, grey, or white hair. Infused with a violet tint, this gentle shampoo eliminates brassiness while hydrating and softening strands for smooth, luminous hair. Gentle enough for daily use, its the perfect addition to your blonde, silver, or grey haircare routine for