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Publication Date: 8/1/2022

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Barcode: 9780300215366

Gummesson Evert - Total Relationship Marketing - Paperback Grime Planning is a breeze withBinding: Paperback Description: This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM areas which have become accepted and debated parts of marketing but are currently undergoing dramatic change. A major contribution to marketing thought internationally this seminal title presents a powerful in depth analysis of relational approaches to marketing where the three words