Gabbott Mark (Monash University Australia) - Services Marketing Management A Strategic Perspective - Paperback Arena Rock Artist: Scott Kinsey
Gabbott Mark (Monash University Australia) - Services Marketing Management A Strategic Perspective - Paperback Arena Rock Artist: Scott KinseyBinding: Paperback Description: In order to deliver excellent service quality it is critical to understand create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation. It is built around five core guiding principles: Market orientation Assets and capabilities
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