Ieva Marco - Loyalty Management From Loyalty Programs To Omnichannel Customer Experiences - Paperback Vascular Surgery This book presents an overview

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Ieva Marco - Loyalty Management From Loyalty Programs To Omnichannel Customer Experiences - Paperback Vascular Surgery This book presents an overviewBinding: Paperback Description: In this insightful new text Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership they present a fresh take on the tools strategies and skills that underpin its key significance in marketing today. Title: Loyalty Management From Loyalty Programs To Omnichannel Customer Experiences Author(s): Ieva Marco Publisher: