Taylor & Francis Ltd - Educational Research And Policy - Making Exploring The Border Country Between Research And Policy - Paperback Book Essentials of Marketing is underpinned

Essentials of Marketing is underpinned by six pillars which flow through each chapter: marketing ethics sustainability stakeholder engagement globalisation the power of new media and measuring success

Barcode: 075021251625

Barcode: 9780310520924

Barcode: 602458812756

Barcode: 196922620416

Taylor & Francis Ltd - Educational Research And Policy - Making Exploring The Border Country Between Research And Policy - Paperback Book Essentials of Marketing is underpinnedBinding: Paperback Description: This book provides a fascinating insight into the sometimes troubled relationship between research and policy making in education. It shows how each of these areas of social and intellectual endeavour is in a state of dynamic change and how as a result they are becoming more mutually inter permeable and posing increasingly challenging problems for each other. It suggests a number of scenarios for the future development