Basic Typography: A Design Manual 1980s used within the “Action Guide”

used within the “Action Guide” section of a Ford marketing brochure

Condition: (A) Occasional light crease

and animation design

reflecting the era's renewed interest in post-war European modernism amid global design revolutions

Fernando Gutierrez

Basic Typography: A Design Manual 1980s used within the “Action Guide”Editor: James Craig Publisher: Watson Guptill, New York Publication: 1990, Revised Edition Binding: Softcover, section sewn Pages: 188 Size: 215 x 280 Text: English ISBN: 0823004511 (Preface) 'Fine typography is timeless; typesetting technology may change, but there is only so much a good computer program can do. Using type creatively has more to do with aesthetics and common sense than it does with how the type is set, who sets it, or how much it