ugly cigarette packaging In 2012, the Australian government worked with researchers to find the least appealing color for as part of its plain packaging laws. The result was Pantone 448 C, a muddy World's ugliest colour' used on

World's ugliest colour' used on cigarette packets to put smokers off The Independent The Independent Australia unveils ugly cigarette packets in fight against smoking Cigarette Warning Labels With Ugly Pictures Deliver Anti Smoking Message Better Than Text Only Warnings How sludgy olive green became the official colour of cigarettes The Irish Times Ugly Cigarette Packs Arrive in Welsh Shops ASH Wales Cymru

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