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Emotion Over Everything While competitors competed on price and product specs, ITC understood something most companies miss

After all, a good cigar is more than just a smokeits an experience to be savored

On your quit journey, youll most likely encounter the following symptoms, which can make you feel tired, moody, restless, or generally unlike your usual self

This explains why smokers often describe menthol cigarettes as: refreshing smooth cool crisp minty The sensation comes from the interaction between menthol and your sensory nerves rather than any actual drop in temperature

But it does require attention to a few key principles