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These include 10 movies that are youth-rated, such as Amazons PG-rated The Personal History of David Copperfield and Wonder Woman 1984. Beyond tobacco depictions in PG movies, many of the top offenders included movies that appeal to youth, such as 2021 Oscar-winner Promising Young Woman. Action needed on tobacco imagery in movies Truth Initiative joins several other public health groups in endorsing measures to reduce youth exposure to tobacco in movies, including: Educating writers, directors, studios, producers, and actors about the role tobacco use in movies plays in youth tobacco use rates and encouraging them to leave tobacco out of their work Prohibiting the identification of tobacco brands in movies Ensuring that tobacco companies and their representatives have not paid media companies in exchange for using or showing tobacco products in movies Having movie studios certify that no payment for brand placement took place at any point during production Requiring strong anti-tobacco ads to run before any film with tobacco, regardless of its rating Showing evidence-based and proven-effective tobacco prevention ads from public education campaigns like truth to counteract the impact of tobacco imagery in a film Giving an R rating to all movies that contain smoking unless the movie clearly depicts the dangers and consequences of tobacco use or accurately depicts a real historical figure who actually used tobacco Disallowing production subsidy policies to support movies that contain tobacco use See our Tobacco in Pop Culture: Action Needed statement and our latest report on tobacco imagery on screen While You Were Streaming: Nicotine on Demand for more details
Franck Boclet "Tobacco" may be the winner
The intervention will run over two periods, from August 2018 to January 2019 and from August 2019 to January 2020, and includes different schools across Denmark in each period
