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For cleaning, use a cloth that is only barely damp

Chronic cough and breathlessness: When to worry Red flags: 1.Cough lasting more than 3 weeks, coughing up blood 2.Worsening breathlessness, chest pain 3.Unexplained weight loss, recurrent chest infections 4.New wheeze in an adult, voice changes If symptoms persist beyond two weeks, consult a doctor online with Apollo 24|7 for further evaluation

Legaspi, Daniel Santos Da Silva, Aaron L

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As demonstrated by industry-sourced segmentation analyses, for example, companies divide smokers into broad groups based on personal characteristics and strategise on how to adapt their products to increase attractiveness for these imagined communities.13 Linking tobacco products with the hallmarks of the digital age, such as social media and innovative technologies, seems to have become a marketing goal for a number of tobacco companies.46 Indeed, several studies have hypothesised that the use of mobile phones and smoking may be connected (either as complimentary or competing behaviours) in light of the fact that these products may provide users with opportunities for identity formation and rebellion.79 Drawing from a larger study of top selling international brands, we report three illustrative case studies which underscore a recognisable pattern of digital culture in package design