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Although IQOS use is currently low and its marketing strategy rather limited, now is the time to put appropriate guardrails in place to prevent its use by non-tobacco users, youth and young adults, and others at risk of persuasive advertising campaigns promoting IQOS as a reduced harm tobacco product

Adding your own message makes this a really thoughtful gift, so maybe go with that

You can better cope with your urges, lower stress and stay driven, all with this approach and without using nicotine products or medications

E-cigarettes are most commonly used followed, by cigars, cigarettes, and smokeless tobacco

This can't have anything to do with these products cutting into the bottom line of the tobacco industry or the quarter billion Michael Bloomberg has spent to eradicate vaping