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Brain Injury, 10 (3), 197-206

A randomized prospective trial of hyperbaric oxygen in a referral burn center population

Marketing language that obscures these health harms, even indirectly through questionable pro-environment claims, ought to be prohibited. People need to be made aware of the risk of being manipulated by big brands that appeal to the environmental values of consumers to sell them products that are bad for their health. In an earlier, related study, the researchers found that the Natural American Spirit pack design, which also features icons of an American Indian smoking a pipe and a mythological thunderbird, creates misperceptions that American Indians own or grow the tobacco on tribal land making it in turn, healthier and more desirable

Why It Matters: Understanding secondhand smoke is crucial because it affects not just the person smoking but also those around them

Exposure to pictorial warnings resulted in smokers being more likely to attempt to quit (40 percent vs