cigarettes marketed to women How Big Tobacco used women's equality struggles sell From the Archive: The Tobacco
From the Archive: The Tobacco Industry and Advertising: Women Smoking in Interwar Britain British Online Archives (BOA) Targeting Women and Girls Tobacco Tactics In 1955, Marlboro was dying with just 1% market share, 0 growth and known as a women's cigarette. 24 months later? Sales were up 3000%. All because Leo Burnett (the ad legend How tobacco companies hooked women by feminizing cigarettes The Center for the Study of Tobacco and Society: How cigarette companies targeted women through advertising The Cancer Letter
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