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In 1905 it was purchased by American Tobacco Company (ATC), which later became British American Tobacco

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Four Square Crush variants are widely available across general trade, paan outlets and quick-commerce apps in multiple cities, helped by Godfrey Phillips strong distribution network. Read more Top Coffee Alcohol Combinations That Are Trending in India Top 5 Alcohol Must Try This Monsoon Top Flavored Vodka Brands in India That Add a Twist to Every Sip 5 Brands to Watch This Wedding Season for Gifting What adult buyers should remember From a consumer-behaviour angle, flavoured and capsule cigarettes are popular because they feel smoother, fresher and less harsh, which many smokers mistake for being milder or safer

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Benson & Hedges is extending into the value sector for the first time as brand owner Japan tobacco International targets the flood of smokers continuing to downtrade