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They found that Exposure to aerosol from HTPs in a designated smoking room under usual conditions is estimated to be tolerable since the lifetime cancer risk is expected to be below a VSD [virtually safe dose] of 10-5 (1/100,000), which is three orders of magnitude lower than that for cigarettes smoked under the same conditions. Research by the Health Service Division of the MHLW, published in the International Journal of Environmental Research and Public Health, compared the concentration of nicotine and particulate matter (PM 2.5 , particles that are 2.5 microns or less in diameter) in the air following 50 puffs from HTPs or cigarettes in a small, unventilated space (a shower cubicle)

not harmful or offensive), cigarette paper is largely responsible for the rate at which a cigarette burns and the amount and density of the smoke it produces

In 1965, 44 percent of American adults smoked, according the Centers for Disease Control and Prevention

Some suggest their appeal might be lessened by standardizing the packaging, similar to cigarette warnings in other countries

CEO Bob Iger said at the time: "The Walt Disney Company shares your concern regarding deaths due to cigarette smoking