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This isnt exactly a dazzling insight and the tobacco industry has been aware of this for decades

And now I have this wonderful image of you in a skanky Motel 6, which smells like menthol cigarettes and hookers, and youre sitting on the edge of a stained mattress, strumming a cryptic and clumsy Champagne Supernova on a battered guitar

Depending on the draw, final smoking time varied from two hours and five minutes to close to two hours and 45 minutes

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for Philip Morris cigarettes The Orange and White (University of Tennessee) October 8, 1948 Cited by Elizabeth Crisp Crawford in her book Tobacco Goes to College: Cigarette Advertising in Student Media, 1920-1980 , Jefferson, NC: McFarland, 2014) Image from the University of Tennessee Libraries and Special Collections