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Pantone 18 0835 TPX Dried Tobacco Precisely Matched For Spray Paint and Touch Up Did You Know? Pantone 448 C, a drab dark brown, holds the unofficial title of 'World's Ugliest Color.' In 2012, it was chosen for tobacco packaging in Australia because market In Norway, tobacco products must be sold in standardized packaging in Pantone 448 C, a grayish brown considered the ugliest color in the world and the least attractive to consumers. The measure Iconic brands reimagined with the worlds ugliest color World's ugliest colour' used on cigarette packets to put smokers off The Independent The Independent

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