woman cigarette brand The of Distinction – The Center for the Study of Tobacco and Society In 1924 Philip Morris launched

In 1924 Philip Morris launched the Marlboro brand as a woman's cigarette. Marlboro is the largest selling brand of cigarettes in the world. The brand is named after Great Marlborough Street, the Marlboro, which only made cigarettes for women, decided to rebrand itself for men. They knew men love to smoke & would love their cigarettes as they were already mild, aromatic, & less Marlboro's story is one of the most remarkable brand transformations in marketing history. Originally launched as a cigarette targeted toward women, Marlboro struggled to gain traction and held only a tiny share R.J. Reynolds Tobacco: Equal Opportunity Killer The Business Ethics Blog Luxury Cigarette Brands: European Royalty Tobacco Asia

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