cigarette packaging colour As packs all become the same, leading doctor reveals why standard DOES save lives When all cigarette packs look
When all cigarette packs look the same, fewer people buy them The Washington Post Different Colored Cigarette Packs, Same Deadly Diseases PR Watch In 2012, the Australian government worked with researchers to find the least appealing color for cigarette packaging as part of its plain packaging laws. The result was Pantone 448 C, a muddy Packaging colour research by tobacco companies: the pack as a product characteristic Tobacco Control Plain cigarette packaging may reduce incorrect impression of product's safety EurekAlert!
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