marlboro cigarettes founded THE STORY -Philip Morris launched the Marlboro brand in 1924 as a woman's cigarette A brand didn't just change
A brand didn't just change its audience it changed perception forever. Marlboro wasn't always the rugged cowboy symbol we know today. It started as a cigarette for women, positioned around elegance and HISTORY LESSONS: The Marlboro Man How Wyoming's 'Marlboro Men' Helped Get The World Hooked On Cigarettes Cowboy State Daily The Cigarette of Distinction The Center for the Study of Tobacco and Society An Unfiltered Oral History of the Marlboro Man
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