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Marlboro a great brand by Philip Morris Inc. An Unfiltered Oral History of the Marlboro Man Marlboro Man goes artisanal? Tobacco Control Philip Morris' Marlboro Brand Architecture Tobacco Tactics How Marlboro Sold an Identity, Not a Cigarette In 1954, Marlboro was a struggling cigarette brand with just 0.25% market share. Most people saw it as a women's cigarette. Then Leo Burnett
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