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How Marlboro Sold an Identity, Not a Cigarette In 1954, Marlboro was a struggling cigarette brand with just 0.25% market share. Most people saw it as a women's cigarette. Then Leo Burnett Marlboro cigarettes name origin of the brand High Names agency Marlboro Man's Unlikely Predecessor Was the Marlboro Woman in Ads Business Insider Marlboro Wikipedia Making the Marlboro Man
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