tobacco industry in india India: market brand share 4 TOBACCO IN INDIA

with the change of men's thought comes a change of literature, alike in its inmost essence and in its outward form: after the world has starved its soul long enough in the contemplation and the re-arrangement of material things, comes the turn of the soul

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Reference The health consequences of smoking 50 years of progress: a report of the Surgeon General

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In 1973, when a major tobacco company was looking for ways to get children and teenagers to buy its cigarettes, a company executive wrote: [W]e are presently, and I believe unfairly, constrained from directly promoting cigarettes to the youth market Thus we need new brands designed to be particularly attractive to the young smoker For a while, the industrys aggressive attempts to entice young smokers were shamefully successful, but public health campaigns over the past 40 years ultimately reversed the trend and dramatically brought down the smoking rate among Americas youth