cigarettes marketed to women You've Coughed Up Long Enough, Baby! – The Center for the Study of Tobacco and Society In 1955, Marlboro was dying
In 1955, Marlboro was dying with just 1% market share, 0 growth and known as a women's cigarette. 24 months later? Sales were up 3000%. All because Leo Burnett (the ad legend The Politics of Puffing St Paul's Girls' School Torches of Freedom: Women and Smoking Propaganda Sociological Images The Center for the Study of Tobacco and Society: How cigarette companies targeted women through advertising The Cancer Letter Selling a Lifestyle: Men, Women, and Gender in Cigarette Advertising Yale University Library Online Exhibitions
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