cigarette smoke shapes Shape Skull Black Background Stock Vector by ©AnitaPonne 220474146 163 Woman Cigarette Smoke Light

Reynolds market researchers defined in 1989 and dubbed the Virile Female. RJR had commissioned a study for a marketing strategy targeting young white working-class women, a highly profitable segment for rival Philip Morriss Marlboro brand

These are usually aimed at people who want a tobacco-free smoking experience or are trying to quit

One way this happens is a result of the increased effort involved in rolling a cigarette as opposed to simply picking one out of a pocket and lighting it, which often reduces the number of cigarettes smoked

Cigarette sales have been plummeting in the United States thanks to active campaigns that teach about the dangers of this choice

Carcinogenesis 16:20572062, 7554054