european tobacco products directive Regulation and Control — Global State of Harm Reduction Tobacco Regulation: European Union -

Best worn in cooler temperatures for maximum richness

More than 7 million deaths occur annually due to tobacco use (WHO, 2025)

Marketing campaigns heavily emphasize convenience and discretion, using slogans like use anywhere, smoke free, spit free, and highlighting freedom. The smoke free and use anywhere slogans, in particular, directly capitalize on the products lack of combustion and secondhand emissions, framing it as a modern alternative that bypasses the social and legal restrictions placed on smoking and vaping

31 Backstage at Moschino Fall 2016

Established by the World Health Organization (WHO) in 1987, the day highlights the health, environmental, and societal harms caused by tobacco and encourages individuals, governments, and organizations to take action against the tobacco epidemic