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Marlboro Man's Unlikely Predecessor Was the Marlboro Woman in Ads Business Insider Created in 1954 by advertising executive Leo Burnett for Philip Morris's Marlboro cigarettes. Originally, Marlboro was marketed as a cigarette for women with the slogan Mild as May. The Marlboro Man campaign Marlboro Prototype Cigarette Box National Museum of American History There is no smoke without brands! Graphine branding, brand strategy and brand design Facts about the legend: Marlboro CigsSpot

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