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How Marlboro Sold an Identity, Not a Cigarette In 1954, Marlboro was a struggling cigarette brand with just 0.25% market share. Most people saw it as a women's cigarette. Then Leo Burnett Pack of Marlboro Cigarettes, Made by Philip Morris Editorial Stock Photo Image of closeup, pack: 89477568 A cigarette brand was dying. A cowboy made it legendary. Marlboro wasn't winning with a better product. It won with a better story. When everyone talked about filters and safety, Leo Burnett Marlboro Cigarette in the Factory: How It's Made Top Discovery 4k YouTube where was marlboro cigarettes made Marlboro Red A Product That Kills Its Best Customers by

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