edward bernays tobacco The Marlboro Man and the Torches of Freedom It was after WW1, in
It was after WW1, in 1929 specifically. The campaign was orchestrated by Edward Bernays, the father of modern PR hired by American Tobacco Company to sell Lucky Strike cigarettes to women. He Smokin' Women PRINT Magazine Larry Tye on Edward Bernays: "The Father of Public Relations" Edward Bernays: Prophet of Spin Richard Gunderman Torches of Freedom: Women and Smoking Propaganda Sociological Images
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