Arnett, J.J., Winstons No Additives Campaign: Straight Up? No Bull?, Public Health Reports 114: 522-527, 1999 (study of Winstons use of No Additives in advertising shows two-thirds of adolescents, and 27 percent of adults, interpret No Additives as an implicit health claim)
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American tobacco companies have understood, for decades, that natural is similarly misleading and implies unwarranted health claims
Its sneaky and can linger longer than youd expect
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