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While smoking rates in the UK are on the decline - according to the ONS, in 2022, 12.9 per cent, or 6.4 million people, smoked, down from 13.3 per cent in 2021 - the invention and widespread use of e-cigarettes means that a new generation of smokers has emerged, with young women the most likely demographic to vape daily

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Condition is consistent with age and use

rows of sticky white cigarettes being pressed out of moulds

Tobacco products come in an array of youth-appealing flavors, such as unicorn milk, rainbow custard, Saturday morning cereal and strawberry shortcake ice cream, to name just a few