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Minorities & Smoking Home Taking Notice The Power of Tobacco Marketing A History of Marketing Menthol to Minorities Supporting and Suppressing Minority Communities Targeting Latinos Targeting Minority Women: A Marginalized Market Family Smoking Prevention and Tobacco Control Act The DOC Response Recent Struggles Outdoor advertising reaches ethnic groups better than any other medium aimed at ethnic groups Magazine advertisement in Advertising Age for Gannett Outdoor Group (publisher of USA Today ) 1978 More-on poster Elementary school student in Oakland, California, with poster he made for DOC counter-advertising poster contest Photograph by Doug Minkler 1989 Doug Minkler - Counter-Advertising Anti-Smoking Project People will see what cigarettes really do to you. Video clip of San Francisco TV news story featuring artist Doug Minkler teaching schoolchildren to create DOC counter-advertisements 1986 Video - Our interview process Video - Best & brightest responsible Video - Whats in it...choice Video - If I worked...truth...children Philip Morris at a college career fair Four video clips of Alan Blum, MD, interviewing a recruitment representative 2006 Alive with Pleasure, Dead with Disease (1:24:31) Video clip from Arkansas Department of Health keynote presentation by AB with MC Smoke & Nikki Teen rap video at beginning 2011 The DOC Response DOC (Doctors Ought to Care) was founded in 1977 by a group of family physicians to counteract the growing use and promotion of cigarettes, alcohol, and other harmful products to teenagers