origin of marlboro cigarettes Marlboro Man goes artisanal? |
Marlboro Man goes artisanal? Tobacco Control History of marlboro PPTX The Marlboro Man was the iconic face of Marlboro's filtered cigarette campaign, created by ad agency Leo Burnett in the 1950s. Initially launched to rebrand Marlboro as a rugged, masculine choice, the Robert Norris became widely recognized as the Marlboro Man after being recruited in 1954, when advertising executives spotted him on his Colorado ranch with his children. He went on to appear in The Most Iconic Rebrand in History (Marlboro)
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