ugly cigarette packaging Big Tobacco's opposition to plain is spin, not substance – Winnipeg Free Press In 2012, market researchers in

In 2012, market researchers in Australia set out to find the least attractive colour to use for plain cigarette packaging. They determined Pantone 448 C to be the 'ugliest colour in the Plain cigarette packaging has arrived, but will it reduce smoking? Smoking The Guardian In 2012, the Australian government worked with researchers to find the least appealing color for cigarette packaging as part of its plain packaging laws. The result was Pantone 448 C, a muddy Ugly Cigarette Packs Arrive in Welsh Shops ASH Wales Cymru Cigarette packs are being stripped of advertising around the world. But not in the US. Vox

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