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That's likely not too far off from the truth as the enthusiastic reactions you read about online often aren't from children, but rather from adults who remember the candy from their childhood

Rollie ( noun) : Slang for a self-rolled cigarette

Not only is the minty, cooling flavored tobacco most heavily marketed and consumed in Black communities, where over 80% of smokers use menthol, it is a big reason Black men face the highest rate of lung cancer, says Phillip Gardiner, a public health activist and co-chair of the African American Tobacco Control Leadership Council

The marketing initiative was a success as the rate of smoking in the black community grew, especially for menthols, while it declined among whites

"Cigarette Smoking Among Adults - United States, 2006"