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The Marlboro Man Phenomenon: How a Cowboy Redefined Cigarette Marketing in the 1950s Brandvertising Created in 1954 by advertising executive Leo Burnett for Philip Morris's Marlboro cigarettes. Originally, Marlboro was marketed as a cigarette for women with the slogan Mild as May. The Marlboro Man campaign How Wyoming's 'Marlboro Men' Helped Get The World Hooked On Cigarettes Cowboy State Daily Come to marlboro country hi res stock photography and images Alamy Marlboro Cigarettes 1970s Print Advertisement Ad 1972 Man Riding Horse
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