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Gallus and his colleagues acknowledge themselves that their study had a limited sample size and needs to be verified with larger studies

At the hearing, Thomas Austern, of the powerful Washington law firm of Covington & Burling, who was representing the Tobacco Institute, advanced the argument that any such warning in cigarette advertising was unnecessary, because all the publicity given in the mass mediaincluding the anti-smoking commercialsto the issue of smoking and health demonstrates that the current public awareness of the hazard in cigarette smoking is now patent. You say everybody knows that cigarette smoking is dangerous to health? Commissioner Philip Elman asked the Tobacco Institute counsel

But when cells begin to grow abnormally and out of control, it can turn into the disease we commonly refer to as cancer [2]

She tried to hide the cigarette, but it was too late as viewers watching the news saw the embarrassing moment.

Current scientific research has not shown these tobacco products to be healthier or less harmful than traditional cigarettes