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History of the world in 52 packs 10. The Marlboro flip top box Making the Marlboro Man Marlboro Man's Unlikely Predecessor Was the Marlboro Woman in Ads Business Insider Marlboro Oral History and Documentation Project NMAH.AC.0198 SOVA, Smithsonian Institution Marlboro's story is one of the most remarkable brand transformations in marketing history. Originally launched as a cigarette targeted toward women, Marlboro struggled to gain traction and held only a tiny share
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