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You may have seen this flyer in your local convenience store somewhere near the register

adults smoked cigarettes, in 2012 the rate was down to 18 percent, and the most recent data show that the smoking rate had fallen to just 15.1 percent by 2015

Yet it would still be another four years before Phillip Morris launched Virginia Slims, the first brand marketed specifically to women and the last tobacco campaign to air on television: a one-minute genealogy of women smokers from Flapper to Female Lib, in the campaigns signature style

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Annual healthcare spending attributable to cigarette smoking: an update