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Story highlights We've known smoking can kill you for at least 50 years, yet millions still smoke The number of people who smoke has been on the decline, but that number has plateaued Smoking behaviors rewire your brain to want the nicotine and the smoking behaviors Smoking can kill you

Long, deep puffs or frequent chain-vaping burn through e-liquid faster than the machine-tested number assumes

Discover why adult smokers choose to leave cigarettes behind forever and switch to IQOS.

The NHS says vaping is substantially less harmful than smoking, because there is no burning tobacco and therefore no tar or carbon monoxide