camel cigarette mascot Joe was more than just a mascot—he was Big Tobacco's way of targeting kids. Studies showed he was as recognizable to children as Mickey Mouse, proving these ads weren't just for Austin, Texas USA: Joe Camel

Austin, Texas USA: Joe Camel cartoon character promoting Camel cigarettes on billboard. Bob Daemmrich Stock Photo Alamy Joe Camel was a cartoon mascot used in Camel cigarette ads from the late 1980s to 1997. He was shown in scenes acting 'smooth', to make smoking look cool. After major backlash Camel Cigarettes 1991 Joe Camel Smooth Character Can Koozie Meet Joe Camel, The Smooth Character Who Encouraged Children To Smoke Joe Camel: The Icon of Smoking Culture

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