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South America 6

While warning labels on packaging, anti-smoking media campaigns, and health education in schools play an important role in promoting a smoke-free lifestyle, the most effective method to reducing cigarette consumption has been increasing the retail price of a pack of cigarettes by raising taxes

Children were often used in early cigarette ads, where they helped normalize smoking as part of family living, and gave associations of purity, vibrancy, and life

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With Willie's Reserve, which sells marijuana, accessories, and edibles in states where pot is legal, Nelson is monetizing the regulatory and social shifts happening in places like Colorado, Oregon, Washington, and California