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98 A second Australian study found that while placing an anti-smoking advertisement before movies containing smoking scenes can help to immunise young people who do not smoke against the influences of film stars smoking, caution must be exercised in the type of advertisement screened as some types of advertising may reinforce intentions to smoke among those who currently smoke, as was the case in this study

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The proposals stayed away from some of the more gruesome labels used in other countries, where pictures of blackened teeth and diseased mouths are common