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The vapers bragged about being able to use e-cigarettes indoors where smoking was banned, that e-cigs could cost far less than cigarettes and that their colors, potency and flavors could be personalized to deliver a truly individual experience

PMID 9551774

There are a few exceptions below in number 2

Snus with Nicotine Content Comparable to a Pack of Cigarettes Nicotine is a fundamental component of both smoking and smokeless tobacco products

In-store experiences were designed to project a positive image: Visitors across the board described sales staff they encountered at the stores as friendly, knowledgeable, and laid back