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Created in 1954 by advertising executive Leo Burnett for Philip Morris's Marlboro cigarettes. Originally, Marlboro was marketed as a cigarette for women with the slogan Mild as May. The Marlboro Man campaign Marlboro Story Profile, Founder, History, CEO, Founded Famous Cigarette Companies SuccessStory The Most Iconic Rebrand in History (Marlboro) The Real Marlboro Man The Atlantic The Curious Origins of the Marlboro Man American Handgunner
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