cigarettes torches of freedom Freedom: How the Cigarette Captured Female America (and Accidentally Created the PR Industry) | by James Schechner Before its harmful effects were
Before its harmful effects were known, smoking was taboo for American and European women, even in private. Until the 20th century, smoking had such a strong association with men's command of the Lighting Up Liberation: The 1960s 'Torches of Freedom' Campaign and Its Lasting Impact on Women's Smoking The 'Torches of Freedom' campaign from 1929 was one of the earliest examples of identity marketing. Edward Bernays a propagandist in World War 1 and the nephew of Sigmund Freud It was after WW1, in 1929 specifically. The campaign was orchestrated by Edward Bernays, the father of modern PR hired by American Tobacco Company to sell Lucky Strike cigarettes to women. He Torches of Freedom Wikipedia
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