Wella Koleston Perfect Permanent Hair Color - 7/07 Medium Blonde / Natural Brown Permanent Hair Color with the pliability of a

with the pliability of a wax

This Allure Best of Beauty winner takes your style from smooth and sleek to bouncy and wavy with the simple swap of a brush

Sucrose Distearate

unmanageable or frizzy hair

Spray section by section onto dry hair before using hot tools

Wella Koleston Perfect Permanent Hair Color - 7/07 Medium Blonde / Natural Brown Permanent Hair Color with the pliability of aKoleston Perfect is our purest permanent hair color and the first and only professional hair color combining uncompromised color performance with Metal Purifier and ME+ Dye Technology for true to tone color and protection from damage. Available in more than 100 shades that offer up to 100% gray coverage for rich, healthy looking results, it's no wonder why one tube is sold every second in the world! BENEFITS Up to 100% gray coverage with rich, healthy